This eBook serves as a blue print for business owners, principals, and other marketers to help their organizations “ask the right questions” and begin to focus on what it takes to drive results and achieve real executive-level satisfaction with the company website.
The urgent mandate to “redo the website” is all too common among CEOs and company owners. They feel exposed, inadequately represented and can sense they’re not driving all the results they can from their company’s presence on the Internet. Yet satisfaction with the annual creative refresh is inevitably short-lived.