Stop guessing about what’s wrong with your website.We will audit the tracking infrastructure of your website across different media buying/analytics platforms and recommend key areas of optimization to improve user tracking on the website which will help them in making better marketing decisions as well as ensuring accurate tracking of the users’ journey.
In this audit we will cover the KPIs that are most relevant to your business and assess how well they are currently being tracked in GA4.
We also identify any potential issues or gaps in the tracking setup that need to be addressed in order to ensure accurate data collection and reporting.
Our audit starts with an assessment of the current GA4 tracking setup that is available. We review the tracking tags, triggers, and variables that are currently in use and evaluate their effectiveness in measuring the desired KPIs.
We also analyze the accuracy of the tracking implementation and identified any potential discrepancies or issues that may be impacting the quality of the data you're collecting.
Based on our findings, we recommend optimization strategies that can help improve the accuracy and completeness of the tracking data.
This may include adjustments to the current tracking setup, such as modifying tags, triggers, and variables, or implementing new tracking methods to capture data that is currently being missed.
Finally, we provide recommendations for additional basic setup requirements in GA4 that can further enhance the tracking capabilities and accuracy of the data. This may include setting up conversion tracking, implementing cross-domain tracking, or adding custom dimensions and metrics to track specific business goals.
For this audit, we look at tracking infrastructure across Google Tag Manager, Google Analytics Universal and Google Analytics 4.
SEO gives you an edge over your competition by bringing more prospects and customers straight to your website from searches they make on search engines like Google.
93% of online experiences begin with a search engine. It is the #1 driver of traffic to content sites, beating social media by more than 300%.
Securing your website build trust. Slow loading pages kill trust. Make your pages as fast as possible. Increasing your page performance can improve your visitor experience and increase your conversion rates.
40% of people abandon a website that takes more than three seconds to load.
User experience and design is a strategic process of enhancing a website by improving the visual elements, usability, accessibility, and interactions to ensure the site is user-friendly and intuitive to use.
94% of people cited web design as the reason they mistrusted or rejected a website.
Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action -- be that filling out a form, interacting with a chatbot, becoming a customer, or otherwise.
97% of the visitors on the website are not interested in what is being offered to them.
Companies typically spend $92 to bring customers to their site, but only one dollar to convert them.
We can help. Will share with you the exact system, philosophy and formula we’ve used to transform hundreds of sites into lead-generating, money-making marketing machines in just a matter of weeks – and for a fraction of the cost you'd normally pay.
Request your free, instant website audit. If you like what you see, get in touch and request a discovery call with our team. There's no cost or obligation on your part.
“Connection Model is a terrific full service firm for all digital strategy needs with hands on owners who are attentive and responsive.”
“I have worked with Connection Model for 10 years now. They are strategic thinkers that get the work done. And, with their eye placed firmly on continuous improvement, they exceed expectations time and time again.”
“The Connection Model Team is innovative, timely, humble, and great at educating their clients if the need arises.”
Connection Model has 10 reviews with an average rating of 5.0 stars on a 5.0 scale. Third-Party Source: UpCity
Connection Model was chosen as one of CIO Review's featured HubSpot agency partners in their recent February 2020 issue on HubSpot. Check out the full CIO Review article.
