Results-Driven Digital Marketing Blog

Mobile Advertising Viewability Explained

When we talk about mobile viewability we give it a common sense definition: was the ad actually seen by a human?

How to Speak Marketing Automation

Learn the terms and make sense out of industry jargon

Ever wonder why one industry firm calls a record in your database a "lead" while another calls it a "contact" and a third calls it a "prospect"? Well, it gets even more confusing as you dig in.

How Many of the Leads You Generate, Buy?

The other day I re-visited an article written by Jim Obermeyer entitled The Rule of 45: Predicting Sales Results From Inquiries which confirmed and put some analytics to our long-standing belief that proper nurturing of leads will ultimately result...