Search engine optimization (SEO) has become a household term in the small business world. It’s no secret that appearing higher in search engine rankings can mean the difference between getting found by customers and remaining invisible.
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The terms “pillar page” and “topic cluster” are often used together, but the concepts are quite different. A pillar page is a standalone page on your website that covers an overarching topic in-depth. A topic cluster, on the other hand, is a group...
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It’s hard to believe that it has been ten years since content marketing tools like the infographic and the e-book were at the height of their popularity. Back then, businesses of all sizes used these tools to make information visually appealing, and...
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