David Carpenter
There is nothing more frustrating for digital marketing professionals than to see their digital campaigns fall flat. All that work, all that time and effort spent trying to reach an audience and it’s wasted. However, what if you could position an...
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Yes, keywords still matter, and yes, you must continually research your keyword list, expand it and improve upon it. In fact, the success or failure of your entire marketing strategy is intrinsically tied to how well you research and use keywords...
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Brand building is a big deal. Forbes' "Why Brand Building Is Important" puts it this way: "Brands do better in tough times compared to unbranded products. Brands outlive product cycles ... No branding, no differentiation. No differentiation, no...
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