David Carpenter
Your digital marketing campaign is meant to achieve one ultimate goal: to drive conversions. While it should be engaging and provide a valuable experience for visitors, it won’t do you much good if no one buys anything, so conversions are one of the...
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A successful digital marketing strategy involves a good deal of planning. If you’re just posting things on the fly, you won’t get as much bang for your buck as if you took a more deliberate approach to your content.
That’s not to say you can’t still...
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Online marketing continues to evolve. There are now more platforms and new technology available to reach and engage with current and potential customers. What hasn’t changed is the goal.
You still need people to “convert” or click through to your...
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