David Carpenter
Put yourself in your customer’s shoes. They’ve finally located a solution online. They arrive at your website and are interested in your offer. They click on your call-to-action (CTA) which sends them to your lead capture form. Except, your form is...
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When companies tout their customer-centric digital marketing approach, what exactly are they referring to? After all, aren’t all companies focused on their customers? Well, not exactly. While companies understand the importance of their customer...
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Far too many companies take their customers for granted. These are the enterprises that fail to wow their customers. They make the sale, they ship the product, they follow up, but they’re never able to build that all-important connection. They’re...
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