Digital Marketing Blog from Connection Model, a nimble Digital Marketing Agency | David Carpenter (88)

Digital Marketing and Metrics: Numbers You Need to Know

There is no shortage when it comes to digital marketing metrics you can analyze. After all, one of the distinguishing characteristics of digital marketing is that performance can be measured in almost every aspect of your campaigns. While that is a... Read More

keyword target multiple different competitors in rainbow of colors

Can A Competitor's Branded Keywords Help You?

If you are trying to boost your leads online (and who isn't), and you are using paid media as a strategy, you may be thinking of bidding on or optimizing for a competitor's branded keywords. Is this a good strategy, or something that you should...

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6 Inbound Marketing Strategies for 2017

As we start a new year, inbound marketing strategists everywhere think about what the new year holds for inbound marketing. This year is, of course, no exception. However, rather than looking for "the next big thing" in inbound marketing trends,... Read More