Digital Marketing Blog from Connection Model, a nimble Digital Marketing Agency | David Carpenter (89)

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Can A Competitor's Branded Keywords Help You?

If you are trying to boost your leads online (and who isn't), and you are using paid media as a strategy, you may be thinking of bidding on or optimizing for a competitor's branded keywords. Is this a good strategy, or something that you should...

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6 Inbound Marketing Strategies for 2017

As we start a new year, inbound marketing strategists everywhere think about what the new year holds for inbound marketing. This year is, of course, no exception. However, rather than looking for "the next big thing" in inbound marketing trends,... Read More

How to Plan Your Digital Marketing Budget for the New Year

It's that time of year again. As we come to the end, if you haven't already, it is time to start planning your digital marketing budget for the new year. Forrester estimates that the average firm should allocate upwards of 50 percent of its... Read More