Digital Marketing Blog from Connection Model, a nimble Digital Marketing Agency | David Carpenter (90)

Podcasts: Overlooked Marketing Tools That Could Help You Build an Audience

Have you considered adding podcasts to your digital marketing toolbox? If not, you are missing out on a great opportunity. In a world where there is so much content to consume, podcasts are a convenient way for your audience to consume content on... Read More

blue tone laptop with analytic symbols

Rule #1 for Digital Marketing Analytics: Take Them Seriously

Every marketer has heard the mantra "To measure is to know". While that is true, measurement simply to know is largely useless. You measure, not just to know, but to act.

Data, Data Everywhere

Let's be real. The world is drowning in data. That is... Read More

Snapchat's IPO: How would it stack up to other recent tech giants?

With a valuation of $17.8 billion, Snapchat is one of the most valuable startups in the world. However, according to The Wall Street Journal, the company’s days as a unicorn could soon be numbered. The newspaper reports that Snap Inc., the recently...

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