David Carpenter
Today's consumers are proactive change agents. They're mobile, always available, always online and more than willing to voice their opinions. They're no longer willing to sit back and let companies define what their brand means. Instead, consumers...
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About 55 percent of all e-mails sent worldwide are unwanted ad or spam mails, according to security software business Kaspersky. The United States are the biggest source of spam, accounting for 15.2 percent of global spam traffic. Russia was in...
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Unfortunately, many software-as-a-service (SaaS) providers have ignored the service portion of their marketing and sales strategies. Instead of fully understanding a given customer's concerns, and then systematically matching a solution to address...
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