Doug Milnor
When you first open a small business, marketing is often one of the most difficult challenges to master. Even when you have a great product or service, for the most part customers do not simply come sauntering into your store or dialing you up to...
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Where does the true value in your customer base lie? Is it with the newly minted customer, or with the customer who has stuck with your brand for a number of years or through a number of purchases?
The answer is, of course, that there is true value...
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Email drip campaigns have long been considered an essential part of the lead nurturing process. While email is fairly low-tech by today's standards, it remains a valuable component of your inbound marketing strategy.
Effective email marketing is a...
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