Do you want to work on your social strategy and see a bigger ROI by utilizing the best social media platforms?
Your company can reap great marketing benefits from social media. It's an excellent way to generate new leads, connect with existing customers, and build brand awareness.
Social Media Demographics & Sizing Guide:
- Users: 1.79 billion daily active users worldwide
- Audience: Generation X and millennials
- Industry impact: B2C
- Best for: Brand awareness; advertising
- Images
- Profile image - 180 x 180 pixels
- Cover image - 820 x 312 pixels
- Posted image - 1200 x 630 pixels
- Shared link image - 1200 x 630 pixels
- Story - 1080 x 1920 pixels
- Event cover image - 1920 x 1005 pixels
- Group cover image – 1640 x 856 pixels
- Highlighted image – 1200 x 717 pixels
- Business page profile – 180 x 180 pixels
- Business page cover – 820 x 312 pixels
- Videos
- Video size - 1280 x 720 pixels
- Maximum video length - 240 minutes
- Maximum file size - 10 GB
- 360 Video
- Maximum size for monoscopic 360 videos - 5120 x 2560 pixels
- Maximum size for stereoscopic 360 videos - 5120 x 5120 pixels
- Ads
- Standard Display – 1200 x 628 pixels
- Video – 1080 x 1350 pixels
- Story – 1080 x 1920 pixels
- Carousel - 1080 x 1080 pixels
- Messenger image - 1200 x 628 pixels
- Images
- Users: 186 million daily active users worldwide
- Audience: Primarily millennials
- Industry impact: B2B and B2C
- Best for: Public relations; customer service
- Images
- Profile image - 400 x 400 pixels
- Maximum file size - 2 MB
- Header photo- 1500 x 500 pixels
- Maximum file size - 5 MB
- Timeline photos - 1200 x 675 pixels
- Maximum file size - 5 MB
- Tweeting a single image - 1200 x 675 pixels
- Tweeting two images - 700 x 800 pixels (both)
- Tweeting three images -
- Left image - 700 x 800 pixels
- Right images - 1200 x 686 pixels
- Tweeting four images - 1200 x 600 pixels (each)
- The maximum number of images that can be tweeted together - 4
- Twitter website and app card image -
- Square - 800 x 800 pixels
- Landscape - 800 x 418 pixels
- Videos
- Square - 720 x 720 pixels
- Landscape - 1280 x 720 pixels
- Portrait - 720 x 1280 pixels
- Maximum video length - 140 seconds
- Maximum video file - 512 MB
- Ads
- Image ads - 800 x 428 pixels
- Maximum file size - 3 MB
- Video ads -
- Square - 720 x 720 pixels
- Landscape - 1280 x 720 pixels
- Portrait - 720 x 1280 pixels
- Maximum video length for Twitter video ads -
- Twitter first view video ads - 60 seconds
- Twitter short six-second ads - 6 seconds
- Twitter promoted video ads - 140 seconds (you can request up to 10 minutes)
- Images
- Users: 1 billion monthly active users
- Audience: Primarily millennials
- Industry impact: B2C
- Best for: Natural-looking media, behind-the-scenes, and user-generated content; advertising
- Images
- Profile image - 110 x 110 pixels
- Post images
- Square - 1080 x 1080 pixels
- Portrait - 1080 x 1350 pixels
- Landscape - 1080 x 566 pixels
- Thumbnail images - 161 x 161 pixels
- Carousels (Posts or Ads)
- Videos or photos
- Square - 1080 x 1080 pixels
- Landscape - 1080 x 566 pixels
- Portrait - 1080 x 1350 pixels
- Videos
- Minimum length - 3 seconds
- Maximum length - 60 seconds
- Square - 1080 x 1080 pixels
- Landscape - 1080 x 566 pixels
- Portrait - 1080 x 1350 pixels
- Stories
- Portrait - 1080 x 1920 pixels
- Landscape - 1080 x 608 pixels
- Maximum length - 15 seconds
- Maximum number of clips that can be posted in a day - 100 clips
- IGTV
- Feed - 1080 x 1350 pixels
- Channel - 1080 x 1920 pixels
- Cover photos - 420 x 654 pixels
- Maximum length - 1 hour
- Live & Reels
- 1080 x 1920 pixels
- Maximum length for Instagram Reels - 30 seconds
- Maximum length for Instagram Live - 4 hours
- Images
- Users: 675 million monthly active users worldwide
- Audience: Baby boomers, Generation X, and millennials
- Industry impact: B2B
- Best for: B2B relationships, business development, and employment marketing
- Company Profiles
- Company logo size - 300 x 300 pixels
- Cover photo size - 1584 x 396 pixels
- Content image size - 1200 x 627 pixels
- Business banner image - 646 x 220 pixels
- Personal Profiles
- Profile picture - 400 x 400 pixels
- Background photo - 1536 x 768 pixels
- Post image -
- Phone - 1200 x 628 pixels
- Desktop - 1200 x 1200 pixels
- Shared photo
- 1200 x 627 pixels
- Videos
- Minimum - 256 x 144 pixels
- Maximum - 4096 x 2304 pixels
- Maximum file size - 5 GB
- Maximum video length - 10 minutes
- Maximum file size for LinkedIn text ads - 2 MB
- Company Profiles
YouTube
- Users: Over 2 billion logged-in monthly users worldwide
- Audience: Millennials, closely followed by Generation Z
- Industry impact: B2C
- Best for: Brand awareness; entertainment, and how-to videos
- Channel
- Profile image -
- 800 x 800 pixels
- Banner image -
- TV display - 2560 x 1440 pixels
- Desktop display - 2560 x 423 pixels
- Phone display - 1564 x 423 pixels
- Tablet display - 1855 x 423 pixels
- Maximum file size for Youtube channel cover images - 4 MB
- Videos -
- Video thumbnail - 1280 x 720 pixels
- Standard -
- Minimum - 426 x 240 pixels
- Maximum - 3840 x 2160 pixels
- Maximum file size - 128 GB
- Maximum video length - 12 hours
- Profile image -
- Ads
- Display ads - 300 x 250 pixels
- Maximum display ad length - 30 seconds
- Maximum file size for - 150 KB
- Overlay ads - 480 x 60 pixels
- Maximum overlay ad length - 10 seconds
- Maximum file size - 150 KB
- Skippable ads - 1920 x 1080 pixels (size of the YouTube player)
- Maximum skippable ad length for - 15-20 seconds
- Maximum file size - 150 KB
- Non-skippable ads - 1920 x 1080 pixels (size of the YouTube player)
- Maximum non-skippable ad length - 15-20 seconds
- Maximum file size - 150 KB
- Pre-roll or bumper ads - 640 x 360 pixels
- Maximum bumper ad length - 6 seconds
- Maximum file size - 1 GB
- Display ads - 300 x 250 pixels
- Channel
Snapchat
- Users: 249 million daily active users worldwide
- Audience: Primarily Generation Z
- Industry impact: B2C
- Best for: Brand awareness; advertising
- Images - 1080 x 1920 pixels
- Maximum file size - 5 MB
- Videos - 1080 x 1920 pixels
- Maximum video length - 180 seconds
- Maximum file size - 1 GB
- Geofilters - 1080 x 1920 pixels
- Maximum file size - 250 KB
- Images - 1080 x 1920 pixels
- Users: 416 million monthly active users worldwide
- Audience: Primarily older millennials and younger baby boomers
- Industry impact: B2C
- Best for: Visual advertising; inspiration
- Profile picture -
- 280 x 280 pixels
- Maximum file size - 10 MB
- Board cover -
- 600 x 600 pixels
- Pins -
- Standard - 1000 x 1500 pixels
- Giraffe - 1000 x 2100 pixels
- Videos -
- Maximum file size - 2 GB
- Maximum video length - 15 minutes
- Profile picture -
TikTok
- Profile image - 200 x 200 pixels
- Video size - 1080 x 1920 pixels
- Maximum video length - 60 seconds
- Video ad size - 720 x 1280 pixels
While this list is exhaustive, it is by no means complete for every social media platform available. Additionally, when contemplating best practices for posting times for each platform, that will come down to what time your target audience is most active. That can be influenced by multiple circumstances from field of industry and geographic location to type and style of content. Knowing your buyer persona and audience is your best bet at reaching your social media marketing goals and developing quality sales leads.
Contact us. We offer results-driven digital marketing services that can help you identify and develop your buyer personas, social media, and optimize your digital marketing strategies.
Written By: David Carpenter
Published on December 27, 2022
Last modified on December 27, 2021
