Connection Model Digital Agency President David Carpenter was asked to answer the question "How Marketing can Help Convert More Leads to Sales". In this two-minute video blog response, David outlines four key steps within Inbound Marketing that will help you attract more visitors, engage them on your site longer, and increase your conversion rate from anonymous visitor to engaged, intrigued prospect, which will in turn grow revenue.
David's four steps to connecting marketing and sales:
1. Learn to Engage Visitors and allow for feedback, comments, voting, polling, infographics, images, video... "we've got to think more like a magazine and less like a static brochure" (on websites)
2. Create remarkable content... as Seth Godin says, "content that people want to remark about"... content that is uniquely yours and relevant to your audience
3. Establish a value exchange... a compelling reason for your site visitor to exchange contact information with you, and in return, they get somehting of value... a white paper, access to a video, entry into a contest, a calculator
4. Replicate success... "put in place the strategy and technology to understand your best customers, your best leads, your highest value shopping carts" (customers)... you have to apply that knowledge to every lead in your sales funnel to accelerate the sales (buying) process.
Talk Back
What do you think? What steps or answers would you add to this list? Please leave your comment below on http://blog.connectionmodel.com
Written By: David Carpenter
