---
title: Wikipedia Study reminds us of strong SEO fundamentals
description: Econsultancy published an interesting look at the results of a study on why Wikipedia has such powerful Search Marketing Equity on page one of Google
---

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# [Wikipedia Study reminds us of strong SEO fundamentals](https://www.connectionmodel.com/blog/bid/73155/wikipedia-study-reminds-us-of-strong-seo-fundamentals)

 Written by [David Carpenter](https://www.connectionmodel.com/blog/author/david-carpenter) | March 13, 2012

Econsultancy published an interesting look at the results of a study conducted by [Intelligent Positioning](https://pi-datametrics.com/) that examined why [Wikipedia commands such powerful search marketing equity](http://econsultancy.com/us/blog/9009-why-wikipedia-is-top-on-google-the-seo-truth-no-one-wants-to-hear) and, as a result, has such a dominant position on page one of Google for just about every search term.

I love the summary that Econsultancy pulled together as to WHY Wikipedia dominates Google results across so many competitive keyphrases:

1. Unique and in-depth content
2. Targeted webpages for key terms
3. Very strong domain authority
4. Great internal linking structure
5. Excellent page authority

#### After reviewing the list, I'd like to offer up a few more:

6. Trust and credibility

7. High text-to-HTML ratio (similar to #1 above); the site relies on content, not flash, images or flashing GIFs to carry its message

8. Fresh content: There is a consistent new publishing going on each day, each hour, each minute easy

9. Lack of banner advertising; Wikipedia has resisted the lure of easy ad money in favor of maintaining an editorial leadership position

#### Talk Back

Please have a read of both the [Econsutlancy review](http://econsultancy.com/us/blog/9009-why-wikipedia-is-top-on-google-the-seo-truth-no-one-wants-to-hear) and the [original study](https://pi-datametrics.com/), if you'd like, and tell us what you think.

[View full post](https://www.connectionmodel.com/blog/bid/73155/wikipedia-study-reminds-us-of-strong-seo-fundamentals)

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