As 2025 rushes in, we can all agree that the developments in the content marketing space during 2024 have been happening at a breakneck pace. From AI to Google’s ground-shattering April 2024 core update, there have been numerous recent marketing milestones.
So, what does 2025 have in store for us business owners and marketers? Granted, we can’t predict the future. With that said, keeping an eye on what’s emerging in the digital marketing space now can help you stay ahead of the curve.
Here are the content marketing trends you should be on the lookout for in 2025.
As we head into 2025, generative AI like ChatGPT, Claude, and Jasper will continue streamlining content creation.
So, where do you come in?
As someone who understands customer intent and experiences, you should add that much-needed human touch to AI content. And to effectively use AI in content marketing, you must start with analytics. This data will be critical as you determine the best type of content for your readers and when to engage with them.
From here, choose from LLMs like ChatGPT, Jasper, or even Claude to create content that resonates with your audiences.
When it comes to content that captivates, engagement is where it’s at. With this in mind, continue to double down on alternative forms of content that elicit a reaction from your audiences. Right off the bat, such content forms include:
Adding immersiveness to content has been an unexplored frontier in digital marketing, but that changed with the rise of augmented reality and virtual reality (AR/VR). These formats are changing how users interact with content and will get more prominent in the coming year.
So, how can you jump on the AR/VR bandwagon? One easy but effective way to incorporate immersive content into your quarterly content calendar is to use virtual tours or product demonstrations. This adds an immersive element to your content that users look forward to engaging with.
Voice searches will continue to dominate in 2025. For this reason, your content should be optimized for voice queries, and you should approach these optimizations with the same sense of urgency you have for organic SEO.
Besides using natural language and optimizing your keywords around concise answers, an effective way to optimize for voice searches is to target local queries. Doing this sets you up for massive local traffic, as an estimated 50% of all voice searches are for local goods and services.
If you’ve ever done a long-tail search after mid-2022, you’ll notice that among the top results are Reddit and Quora threads — and this is no accident. Last August 2022, Google rolled out its Helpful Content Update to reward user-generated content.
Leveraging the power of user-generated content is straightforward and requires nothing more than creating “like-able” and shareable content and hashtag campaigns. Not only will doing this improve your visibility (at a fraction of the cost of other methods), but it will also:
With attention spans shortening, your video content should be shorter, which often means anything within the 15 to 30-second range, especially for platforms like TikTok. When it comes to what content to create and show, you can’t go wrong with behind-the-scenes shots and transformation or success stories.
Feel free to throw in some music and effects, and you’ve got a recipe for attention-grabbing videos for 2025 and beyond.
Nowadays, audiences are more conscious of environmental and social issues. So, if you want to stand out in 2025, position your brand as sustainable and ethical. One way to do this is to create and publish content that spotlights your eco-friendly and human practices.
Besides, you cannot go wrong with highlighting some community programs or initiatives your business participates in.
These forms of content can tell a story about your brand’s mission and commitment to contributing to the greater good.
As any seasoned podcaster or YouTuber would tell you, collaborations are critical and will continue to be in 2025 and beyond.
But co-hosting a podcast or a seminar won’t cut it. To deliver the most significant impact, choose collaborations and partnerships with industry experts.
Of course, you’ll have to make it worthwhile for your partner, so be sure to pitch your collaboration as mutually beneficial.
It’s out with generic AI-generated content and in with data that speaks to each reader individually.
More than ever, you’ll have to double down on your audience segmentation to create resonating content. Leveraging audience categories is also essential when creating content that adapts to user behavior.
Adaptability is the name of the game when you’re content marketing in 2025. By incorporating AI, embracing interactivity, optimizing for voice search, and focusing on purpose-driven initiatives, you’ll be future-proofing your brand.
Stay ahead of the curve with our expertise. Contact us at Connection Model for a free demo, and let us take your digital marketing places in 2025.