There is one thing that everyone knows, and it’s that video marketing sells. Everyone uses video, whether you tune in to social media or see the stats on YouTube. Even all top businesses today have video integration on their websites and marketing campaigns. The numbers prove that it remains the most popular media form online.
We even have social media platforms that are dedicated to posting videos. On Facebook, the majority of feeds and updates are now in video form. Leveraging this to your advantage as a business is a must. However, not many people know about the best practices available today. Here are some video strategy examples for you to consider.
Tell a Story
It’s not enough to post a video. Most people will view the first few seconds and decide if it’s worth their time. You must be able to compel them, and one of the best ways is by telling a story. Always think about how you can present your video in a way that immerses them or takes them on a journey. At the very core of any video, you have the following elements:
- Characters
- Problem/Conflict
- Progression
- Resolution
To attract your target audience to the business, every part of this should appeal to them. Are the characters and problems relatable? How are you introducing the goal of your business through the video?
It’s a basic framework you can build upon. Eventually, you can experiment with more creative ideas and see what works for your business by checking your data and analytics.
Create a Hook
As we mentioned earlier, the first seconds of the video are the most crucial as they will determine if the viewer wants to stay or not. One of the ways you can attract them is by creating a hook. Tease what will happen in the video or create a mystery that excites them. Many of the top shareable videos have some way of catching the audience’s attention.
The intro will make or break a video. People have options, so you want to make an impression at the start of your video. Create interest, and they’ll stay for the entire thing.
Stir Emotions
Emotions are powerful and often elicit strong responses. People who feel something from a video will remember it for much longer. They’re also more likely to share it with others if it relates to them or gives them inspiration. There’s also the opposite of the spectrum, where people can share videos that make them angry or fearful.
Take a look at some of the viral videos online, and you’ll find they all have emotion in common. It’s easy to share something that can make you laugh or smile. Always ask yourself if the video you’re creating brings a reaction to those watching.
Create Consistent Content
When you want people to remember you, one of the best ways to do that is by bringing in consistent content. Some of the most popular YouTubers create content daily or weekly. This allows them to grow their audience. People who watch consistent content eventually come to expect it. You become a part of their awareness, leading to recommendations, shares, and sales.
The secret to consistency is creating a schedule. Upload a video weekly or daily, depending on your goals. For example, many companies post short daily videos on TikTok to advertise. From there, they can post longer content on Instagram, YouTube, and Facebook.
You may need to make adjustments at the start as you figure out how long it takes to create the video you want to post. From there, you can nail down a schedule that works for your business.
Experiment With Your Video Style
You can use many types of videos to appeal to today’s crowd. It’s best to try different types until you find a few that work for you and your audience. Some examples of video styles include:
- Lifestyle videos: These showcase something from the perspective of your audience. They are usually minimalistic videos that follow your brand style.
- Animation: You can use different animation styles and see if it appeals to your audience.
- Narrative: This is a classic video with storytelling elements.
- Documentary: With documentaries, the goal is to elicit a positive response by showing the perspective of employees and customers.
Final Thoughts
No one can create the perfect video right away, but these strategies are effective and easy to integrate into your marketing strategy. Our team is always available to help you when you need professional assistance. Contact us today to get started.
Written By: David Carpenter
