The online marketing world is a chaotic place. When managing your digital marketing tasks, it may feel like a juggling act or trying to piece together a complicated puzzle - possibly overwhelming especially if you manage it within a small business. You know what needs to be done but you don’t know where to start and how to stop it from piling up into an unmanageable project. We discuss how to get back on track by helping you maximize your organizational strategies and tools as part of an effective digital marketing strategy to make your digital marketing more agile.
Prioritization of Digital Marketing Strategy Tasks
The biggest problem with a lot of tasks and responsibilities, including those in the digital world, is that you don’t know where to start. By determining which tasks you should prioritize, you are one step closer to gaining control over a busy market. Prioritizing marketing efforts is crucial for gaining control over a busy market. Having a dedicated marketing team to manage and prioritize tasks is essential.
The list below includes tasks that should be considered top priorities in order to get your digital marketing under control. These are not listed in any specific order as they have changing prioritization based on market factors, life cycle, current events, or any number of other factors.
- SEO Optimization - SEO helps to attract viewers and media users to your business. Optimize your content by presenting your company as the “friendly expert,” providing users with the answers to the questions have.
- Content Marketing – A constant funnel of new marketing collateral – blogs, web pages, FAQs, graphics, interactives, etc. is a must to keep people coming to your site and learning about your product, service or business. Without content, you don’t have a website and no way for customers to learn about you.
- Conversion Rate Optimization - You can’t have sales if your customer won’t complete the purchase. Your purchase process should be precise and clear so that the customer won’t lose interest or get distracted.
- Email Marketing - Sending regular emails and newsletters is an effective way to nurture relationships with current customers and high-quality leads. Ensure your email campaigns are targeted and bring value to the people who receive them.
- PPC Ads - Pay-per-Click advertisements can help you gain visibility on search engine results pages. You can also use Google and Facebook ads to reach a broader audience.
- Social Media Management - Maintain a strong social media presence by managing digital assets like social media profiles to answer online inquiries, create engaging content, and monitor changes in trends and digital footprints to help your business stay relevant to consumers.
- Reputation management - You must maintain a reputation of credibility to attract digital traffic to build consumer trust. Strategize within your team to manage your marketing assets and determine how you respond to comments and reviews.
Steps You Can Take to Organize Your Digital Marketing Workload
Set Up Your Calendar
Calendars are excellent tools, and if you’re not using one to organize your digital marketing workload, you should start now. Setting up a calendar is crucial for managing a digital marketing campaign. Understanding the target audience is essential when planning your digital marketing workload. Using a calendar will help you stay organized and focused on daily tasks. Once you determine the priority order of tasks, start adding items to a calendar and share it with your team. Make adjustments to your digital marketing schedule as you fine-tune your process and figure out what works best for you.
A good organizational tool that you can use is ContentCal. With this organizational software, you can set up a calendar with all your digital marketing tasks day by day. You can invite team members within your account and interact with them on any chosen task.
2. Maximize the Efficiency of Your Schedule and Process
Use tools like Jira to ensure you’re making the best use of your time. This software can help you and your team utilize agile product management techniques and manage all types of digital marketing campaigns efficiently. Tracking and optimizing marketing campaigns is crucial for achieving your goals. Your team can create custom workflows and Jira will track and record how much time is spent on resolving issues within the workflow.
Automated Content Recognition (ACR) can help you gauge how well your content is doing and ensure your efforts are achieving the results you want. ACR is embedded into your content and tracks content consumption by users. This data will allow you to analyze the behavior of content consumption and utilize it to make efficient advertising campaigns.
ACR can help you optimize your ad efficiency and determine if your ads are getting optimal display frequency. This software will also help you improve your targeting on audiences and find users with specific content consumption habits.
You can search for the top automated content recognition software vendors such as Nielsen, Kantar Media, Audible Magic, Digimark, and Shazam Entertainment to learn more about them.
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Automate Your Workflows
Once you know when tasks need to be completed and have fine-tuned your content strategies, work on automating these tasks to reduce the amount of time is required from you to stay on track. Automating workflows can help manage digital marketing collateral effectively.
Using social media management tools can take care of publishing posts for you on a set schedule. These tools can also be accessible to other members of your team so that they can edit a post before it is posted.
Social media management software like Hootsuite allows you to manage your social media interactions, and this app’s built-in calendar can help you plan social media posts in advance. This software will also help you keep track of your online competitors since you can sync Hootsuite to your business’ social media platforms for postings.
Zapier is another great tool which can automate your workflows. This software will connect several workload tools and will automatically carry out any routines you create.
For small business owners, you may find yourself overwhelmed by digital marketing. It is important to keep a strong and organized team to make your business relevant in the online market. Optimizing your strategies along with proper management will improve your results and grow your business. Here at Connection Model, we want to help. Contact us and take the first step toward success!
Written By: David Carpenter
