Every business on the internet relies on its digital content to attract clients. The dynamic nature of the digital marketplace and the perpetually fluctuating trends for digital content continuously challenge digital marketers to produce the best content for their clients.
What is content in the context of digital marketing? Content is anything created in the form of digital data that contains value and relevance aimed at a specific target audience. It is used to engage potential customers. Common examples of digital content are blog articles, social media posts, and infographics.
What Makes Good Content?
Good content is made by good digital marketers. A good marketer knows how to keep up with the current trends of digital marketing and create touching and thought provoking content. This can be visual or written depending on the client, product, and context.
Importance of Content
Good content, on behalf of great product and service, is what retains current customers and attracts new clients. Back in 2020 when the pandemic shut down most physical business places, those that invested in bolstering their online presence continued to thrive. Even now that the world is shifting closer back to normal, the digital marketplace continues to grow exponentially. Good content is what helps generate positive brand reception and increase lead generation for online business.
For any business, good content is what makes it possible to reach their business goals by expanding brand awareness, boosting website traffic, improving customer retention and loyalty, and most importantly, increasing sales.
Different Types of Content to Help Your Small Business Grow in 2022
Digital content proves its effectiveness in marketing. However, creating good content can be challenging, especially for small business owners in the digital marketplace where marketing trends come and go frequently. Best practices for content type change because modification and revision is a constant in these times of technological advancement. What works now may no longer work some time in the future. This is determined by the effectiveness of each digital marketing trend.
Interactive Content
Creating content that users can engage with such as interactive quizzes, interactive infographics, animated maps, cute GIFs, and enabled social media sharing has greatly impacted the growth of many small businesses. Through interactive content, brands can have a higher engagement rate.
For 2022, it is expected that interactive content will continue to increase pulling targeted customers. It’s because business owners continue to increase their investments on creating valuable digital content.
Blogs
Since the beginning of the internet, blogs have proven to be a great tool in digital marketing strategies. Even with all the other digital marketing trends out there, blogs continually prove to help increase brand visibility, increase website’s traffic flow, and get new leads. Blogs also help create a reliable persona giving your brand greater credibility.
Artificial intelligence (AI)
AI, as we know it, is one of the newest trends in digital marketing. With its focus on creating a better content experience, it will in no doubt be part of the digital trends to rule 2022.
AI can be incorporated into personalizing communications on an individual level, predicting customer behavior, and brand recommendations. For instance, if you’re an avid stationary collector and have ordered a planner online, you will also get recommendations for quality notebooks, cute pens and highlighters. Now you get it!
Augmented Reality (AR)
Augmented reality bridges the gap between reality and action. It is a great marketing tool as it lets users interact with the product before they buy it. It uses digital technology to transform a flat image into a 3D visual by letting the users tap into the mobile device. For instance, through AI, customers can try on clothes, make ups and even test drive a car!
Infographics
Infographics are the best tool for presenting complex ideas within a singular digital picture. It is a well known fact that users respond well to visuals. By putting charts, graphs, images, and minimal text in a single digital image, marketers can now promote their brands, answer consumer questions, and attract new customers.
Video
If you’ve been around social media, you might have noticed that a lot of brands have successfully promoted their products through TikTok, Youtube videos, and Instagram reels. This is because videos can be compelling and explicit to educate your audience, promote brand awareness and attract possible clients.
Podcasts
Podcasts are helpful when marketing to a specific niche. It creates value for listeners as they can conveniently listen to podcasts while doing something else.
Storytelling Alliance
A compelling narrative gives the brand a unique identity. Studies show that brands become more relatable to consumers if they know the story behind the brands. Storytelling removes the sales pitch approach to potential customers that may drive them away due to perceived pressure. Makes sense right? By creating empathy, it humanizes the brand which can be a powerful selling prospect.
For small business owners, keeping up with the current digital marketing trends can become overwhelming. At Connection Model, we can help you grow revenue, generate qualified leads, and acquire profitable new customers by keeping up with the current trends in digital marketing. Message us now and we look forward to helping you grow your business and make you stand out in the digital marketplace.
Written By: David Carpenter
