Have you been wondering how to dominate TikTok search results? Or maybe you’re trying to understand if TikTok provides a viable opportunity for your business.
In this blog post, we’ll break down everything you need to know about TikTok SEO.
We’ll discuss what strategies work best and how you can ensure your content ranks high in the platform’s search engine. Keep reading, whether you’re just starting with TikTok or looking for ways to take your strategy up a notch.
Is SEO Really Needed for TikTok?
Before we jump into SEO strategies, let’s first answer the question: does TikTok SEO matter? The answer is YES.
While SEO might seem like a lot of work, ensuring the right people see your content is worth it. After all, what good is creating great content if no one ever sees it?
TikTok has over 1 billion monthly active users and counting. That’s a lot of potential customers you could be reaching with the right SEO strategy.
Research shows that organic traffic converts much better than paid traffic. In other words, when people find your content organically (through searches), they’re more likely to buy from you than if they saw your content as an advertisement.
Now that we’ve established that SEO is essential, let’s look at how to do it.
Increase Discoverability With Hashtags
Hashtags are one of the most important aspects of SEO. Period. Hashtags make your content discoverable to people who are searching for specific topics.
The best way to use hashtags is to include a mix of popular and niche hashtags. Popular hashtags will help you reach a larger audience, while niche hashtags will help you reach a more targeted audience.
For example, let’s say you run a women’s fashion brand. You might use the hashtag #ootd (outfit of the day) and more specific hashtags like #workwear or #casualstyle.
Make sure to do your research when choosing hashtags. You want to use those that are relevant to your brand and have a good search volume.
Don’t use too many hashtags, however. A good rule of thumb is to use between three and four. Any more than that, and you run the risk of looking spammy.
Use Relevant Keywords in Your Profile
Your profile on TikTok is like your cover page. It’s one of the first things people see when they come across your account, so you want to ensure it’s optimized for SEO.
That means using relevant keywords in your profile name, bio, and website URL (if you have one). This will help you rank higher in search results on TikTok and other search engines like Google.
For example, if you’re a travel blogger, you might use the keywords “travel blogger” in your name and bio. You can also include relevant keywords in your website URL, like “www.travelblogger.com.”
Make sure to use keywords relevant to your brand and have a good search volume. You also want to make sure they sound natural — don’t stuff your profile with keywords just for SEO.
Promote Your TikTok Content Across Your Social Media Platforms
Social media platforms like Twitter, Instagram, and Facebook can be great for promoting your TikTok content. This will help increase your reach and get more people to see your videos.
When promoting your TikTok content on other social media platforms, including a link to your TikTok profile in the post.
Point Your Audience to Your Website
Including keywords and hashtags in your video posts is a great way to increase SEO, but there’s another way to optimize your videos for SEO: including a call-to-action (CTA) pointing your audience to your website.
A CTA is an actionable instruction that tells your audience what you want them to do next. For example, you might include a CTA at the end of your video that says, “click the link in my bio to get the recipe for this dish.”
Make sure your CTA is clear and concise. You want people to know what you want them to do and why they should do it.
Optimize Your Video Posts
You should also optimize your videos themselves. Here are a few tips on how to do that:
- Use long-tailed keywords in your descriptions: This will make your content more informative and easier to find in search engines.
- Make sure your videos are engaging: Open-ended questions encourage engagement from your viewers, which will help improve your SEO.
- Keep your videos relatively short: TikTok users have a shorter attention span than most, so aim for videos that are 60 seconds or less.
Final Thoughts
So there you have it — a few things to keep in mind as you craft your TikTok SEO strategy. TikTok has quickly become one of the most widely-used social media platforms, and it’s not hard to see why. Its engaging content and easy-to-use interface make it perfect for anyone looking to share short videos with their followers.
Of course, these principles take time to implement and produce results — so don’t give up if you don’t see immediate success! Consistency is critical when it comes to TikTok SEO.
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Written By: David Carpenter
