There is no doubt that content is key for digital marketing. However, creating fresh and new content can be time-consuming — especially if you're doing it regularly. Thankfully, there are several ways to repurpose your content so that you're not always starting from scratch.
Repurposing content means taking one piece of content and publishing it in multiple formats or channels. By doing this, you are not only reaching more people but also giving new life to your original content. By no means is this as complicated as welding scrap into a masterpiece, but with some artistry it is possible to transform old or outdated content to something fresh and engaging.
This post will teach you how to turn your old blog posts into something new and shiny without having to spend too much time or money. Let's get started!
How To Repurpose Content
Repurposing your old content will help ensure that it doesn't go to waste and put it to work for you in various ways:
1. Turn Content Into Videos
Making videos out of content allows you to take advantage of all the work you've done writing these articles while exposing them to a new audience. Videos are much more shareable than text and can help you get your content seen by more eyes.
2. Turn it Into an Infographic
Whether you hire someone to create an infographic for you or do it yourself, infographics can be a great way to take your content and put it on display. People love visuals, so this is a good way to extend the reach of your content to more people!
3. Repurpose Your Content Into Slide Decks
Slideshows are great for new bloggers that are just getting their feet wet. The idea is that instead of writing up an entirely new article, you simply take your main points or arguments and put them into a slide deck. Slide decks are good because they're easy to consume, quick to digest, and can easily be shared across multiple social media platforms.
4. Spin Your Content Into Another Language
This method might not work for everyone, but if you have the resources available to translate your content, it could help open yourself to a whole new audience abroad. It's amazing to recognize how big the internet is!
5. Turn Your Content Into a Resell Product
Whether you decide to write an ebook or create a video training series, you'll be able to put your content to work by reselling it and making more money than if the post was simply read and forgotten about.
Why Repurpose Your Content?
The answer is simple — repurpose content because it's highly effective and usually free.
Repurposing gives you the best of both worlds: quantity and quality. It allows you to publish more material, which in turn increases traffic and builds loyal audiences for your site.
With each republished piece, there's a chance to rank higher in search engines for new terms that may never have been associated with your brand before — this means an increase in organic traffic as well.
Here are other benefits of repurposing your content:
- The content is already out there: Your content can be out in front of readers for an extended period, giving you more visibility over time than from just one post.
- Easier to gain links: By repurposing your best work into another format, you can give people the chance to find it again and share it even more widely.
- You can add more depth: By repurposing your older content, you can add additional value to readers without creating much new work for yourself.
Are There Penalties on Search Engines if Content Is Not Original?
Google generally does not impose a penalty on a site that uses duplicate content as long as the content is not deemed malicious or deceptive. Repeat offenses of this nature lead to more serious actions. However, Google will often provide an explanation and recommendations for solving the problem when dealing with such cases. If it's impossible to fix the problem, you will be notified that your site violates Google Webmaster Guidelines.
Despite the lack of penalties for duplicate content, the biggest problem lies not only in the lack or originality, but the increased time it takes Googlebots to crawl and index content. By spending excessive time navigating duplicates, your regular content is not getting indexed and ranked. So, by transforming old blogs into different formats or refreshing outdated images and content, you give Google new information to crawl, index, and rank - increasing eyes on your page and greater web traffic.
Now, are you interested in learning more about how to repurpose your content or need help? Contact us.
Written By: David Carpenter
