---
title: How to Speak Marketing Automation
description: Have a look at this helpful infographic which helps make sense of the various terms used across five major Marketing Automation Software platforms, including our favorite, HubSpot.
---

[Digital Marketing Blog from Connection Model, a nimble Digital Marketing Agency ](https://www.connectionmodel.com/blog)

# [How to Speak Marketing Automation](https://www.connectionmodel.com/blog/how-to-speak-marketing-automation-making-sense-of-the-industry-jargon)

 Written by [David Carpenter](https://www.connectionmodel.com/blog/author/david-carpenter) | May 14, 2015

### Learn the terms and make sense out of industry jargon

Ever wonder why one industry firm calls a record in your database a "lead" while another calls it a "contact" and a third calls it a "prospect"? Well, it gets even more confusing as you dig in.

Have a look at this helpful infographic created by UberFlip, presented by [Visually](http://visual.ly/how-speak-marketing-automation), which helps make sense of the various terms used across five major Marketing Automation Software platforms, including our favorite, HubSpot.

 

Featured Image:

[View full post](https://www.connectionmodel.com/blog/how-to-speak-marketing-automation-making-sense-of-the-industry-jargon)

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