See what digital marketers from the Databox Partner Program had to say about the tools and features needed to quickly address common questions and concerns via chat technology. These tools can lead to amazing conversion rates and help keep potential customers onsite longer.
Our own David Carpenter was included in the discussion and had this to say:
Favorite Feature: I like LeadBot the best.
You won’t believe the improvements we’ve brought to our clients by automating the front-end of sales conversations with AI powered by Drift.
It’s truly a game-changer. Not only do we convert MORE leads, our clients’ sales leaders report better QUALITY leads, which are more ENGAGED and more likely to RESPOND to follow up. I attribute all of this to the notion that the website visitor, having engaged in conversation, feels that they’ve been “heard.” A
wise person years ago told me that God gave us 2 ears and 1 mouth; use them in that proportion. Drift powers this truth at scale.
One Thing To Improve: I’d make it easier to understand. I talk to marketers — who are using landing pages to capture leads — all day long about all the benefits of moving to conversational marketing, but sometimes they just don’t get it! They start their rebuttal (denial) with “Yeah, but…”
Read more of the article, "32 live website chat features you need if you want more leads".
Written By: David Carpenter
