When we talk about mobile viewability we give it a common sense definition: was the ad actually seen by a human?
It seems like a straight-forward question, but layers of technology and complex vendor relationships currently muddy the waters – making it increasingly difficult to answer.
The team at Mobile Majority set out to answer these questions and educate us all about the mobile advertising space.
Featured image:
Written By: David Carpenter
Published on May 15, 2015
Last modified on July 15, 2024
