Digital marketing has become increasingly complicated in recent years because of many new technologies and advancements. It’s crucial to continuously update and optimize your digital marketing tool kit to help keep your products and company on the top of SERPs and other searches.
Voice search is a relatively new technology rising in prominence over the last few years. In fact, 7 out of 10 people have used a voice assistant in their homes or on their devices. This rising trend means companies need to make sure they have optimized for voice search to keep and improve their rankings and website traffic.
So we want to look at:
So, what exactly is a voice search? As it is a newer technology, not many people grasp the full potential of voice search for their digital marketing.
In essence, voice search is a technology that allows you to search the Internet by speaking through your phone, computer and other smart voice-enabled devices. This method of searching is perfect for long queries, quick questions and location-based needs.
There are many voice search technologies on the market today, the most familiar are:
Voice search has been used around the globe, with about 1 billion voice searches conducted each month. And for those companies that take advantage of the technology, voice search can help with the bottom line. In fact, around $40 billion of sales are estimated to be yielded from voice search alone.
Needless to say, optimization for voice search is now a vital component of a strong digital marketing strategy. Voice search makes your brand more visible online and can even improve your SEO ranking, especially if used with local search efforts.
The main draw of voice search is that it is so easy to use for someone searching the internet. It is a hands-free technology that removes the time and labor of typing in a search query by hand. Combine that with local search optimization, and a company that has optimized for voice search and local search is primed to be a top result when the ‘near me’ question is asked while driving or otherwise occupied.
Because voice search works off the way someone would speak or ask a question, a site needs to be formatted to serve answers for those types of questions. FAQ sections are a good way to structure content and have that information served up for those queries. Additionally, a fully optimized Google Profile is key to have results for ‘near me’ inquires.
With voice search presenting a viable avenue for growth, it’s become vital to integrate this technology into your SEO and digital marketing strategies. Here are some steps you can take to achieve voice search-optimized digital marketing:
Stay with us. This is not the typical “know your audience” tip. While it’s true that understanding your audience is crucial, there’s actually some nuance when it comes to voice search. You need to know how your audience talks in a conversational manner, their usual pain points, and their most asked questions. Afterward, optimize your content to address these issues concisely, i.e. your FAQs.
Voice search is all about making internet searching more conversational. You should apply this principle in your web content. You can help improve your search ranking by identifying long-tail keywords in your content and integrating them whenever you reasonably can.
Most voice searches are conducted to find answers to commonly asked questions. You can take advantage of this by optimizing your FAQs to concisely answer any long-tail questions from your audience.
Most of your audience is looking for a business that is near them. You may hear them asking for the nearest “x” to their location. Google will automatically refer them to any Google profiles. You can improve your ranking in these searches by developing and maintaining your Google Profile listing.
Finally, you should optimize your website’s UI for mobile, making it more speedy and making the navigation more intuitive for your users. This optimization will help you to rank your website higher in their results.
While voice search is still a young technology, it’s a technology that will stay for the long run. In fact, we have already seen its viability for digital marketing efforts. Follow the steps we outlined here, and you’re guaranteed to improve your results.
If you want to leverage the full potential of digital marketing and voice search, then contact Connection Model today. With our results-driven approach, we’ll help you grow your company in no time.