Results-Driven Digital Marketing Blog

SMS Marketing Strategies That Drive Immediate Action

If you feel SMS marketing isn’t getting you the desired results, you might just need to change your strategy or approach. 

Contrary to popular belief, SMS is a highly effective marketing channel because it allows you to speak directly to your...

Categorizing Your Audience for SEO

Beyond your sitemaps and your website’s backend, content that speaks to your audience will separate you from your competitors. You need to know your audience to create bespoke content that resonates and (later on) ranks. This is where audience...

The Role of Remarketing in PPC: How to Win Back Lost Customers

You can’t always convert leads the first time. Sometimes, you must remind them about your company and product to rekindle their interest in your offerings. This practice of targeting users who’ve already engaged with your content or ads is called...