Digital Marketing Blog from Connection Model, a nimble Digital Marketing Agency (108)

Digital Marketing and Metrics: Numbers You Need to Know

There is no shortage when it comes to digital marketing metrics you can analyze. After all, one of the distinguishing characteristics of digital marketing is that performance can be measured in almost every aspect of your campaigns. While that is a... Read More

Digital marketing

How Will Google Accelerated Mobile Pages Impact Digital Marketing?

As a digital marketer, you have probably read and heard at least something about Google's Accelerated Mobile Pages (AMP). Google introduced the open source initiative back in October of 2015. Now that a little more than a year has passed, it is time... Read More

keyword target multiple different competitors in rainbow of colors

Can A Competitor's Branded Keywords Help You?

If you are trying to boost your leads online (and who isn't), and you are using paid media as a strategy, you may be thinking of bidding on or optimizing for a competitor's branded keywords. Is this a good strategy, or something that you should...

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