Results-Driven Digital Marketing Blog

How FAQ Pages Can Be Effective Marketing Tools

"Just the facts, ma'am." While this was the mantra of pop culture detective Joe Friday, it is a poor marketing strategy. Rather than relegating your FAQs page to the boring job of simply providing bland information about your products or services,...

Digital Marketing Tools: Should You Be Using Marketing Automation Software?

Marketing automation, people are talking a lot about it but what is it really?  And, more importantly, can it generate more revenue for companies that implement it?

HubSpot defines marketing automation as "the software that exists with the goal of...

Back to School Spending Will Hit $27.3B [INFOGRAPHIC]

The sun has set on another summer and pupils across the U.S. are gearing up for the start of the new school year. As the schools prepare to throw open their doors, parents are preparing to open their wallets. This time of year is expensive for...