Results-Driven Digital Marketing Blog

How to Create and Use Buyer Personas as Essential Marketing Tools

This blog has been inspired based upon some current struggles with some new clients in finding their corporate "voice" to their prospective clients.

Quick! It's time to market. Do you know who your customers are?

This may seem like a simple...

Inbound Marketing Tactics You Can Learn From Big Businesses

When you first open a small business, marketing is often one of the most difficult challenges to master. Even when you have a great product or service, for the most part customers do not simply come sauntering into your store or dialing you up to...

Give Marketing More Value: Include Customer Retention Marketing Tools

Where does the true value in your customer base lie? Is it with the newly minted customer, or with the customer who has stuck with your brand for a number of years or through a number of purchases?

The answer is, of course, that there is true value...