The terms “pillar page” and “topic cluster” are often used together, but the concepts are quite different. A pillar page is a standalone page on your website that covers an overarching topic in-depth. A topic cluster, on the other hand, is a group...
Read MoreIt’s hard to believe that it has been ten years since content marketing tools like the infographic and the e-book were at the height of their popularity. Back then, businesses of all sizes used these tools to make information visually appealing, and...
Read MoreSearch engine optimization (SEO) has been at the top of every digital marketer’s to-do list for some time. After all, Google now processes 8.5 billion searches daily. If you want to capture a bigger piece of that pie, we recommend cranking up your...
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