Search engines like Google aim to provide consumers with valuable search results, which means that small businesses and mega-corporations alike can climb their way to the top of search engine results pages (SERPs) as long as they develop content...
Read MoreIn May of last year, Google announced a new update called the Multitask Unified Model, or MUM. It has become the topic of interest for most SEO specialists and businesses today, as once again, the update will be the basis of every digital marketer’s...
Read MoreOnline marketing has moved beyond search engine optimization (SEO); changes in Google’s algorithm are now emphasizing the importance of user experience (UX) in digital marketing. This means that business owners now have to prioritize the UX on their...
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