David Carpenter
Search engine optimization, or SEO, is a critical aspect of digital marketing. It improves your visibility in search engine results pages (SERPs). One important aspect of SEO is phrasing keywords based on what users are looking for. This concept is...
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In the past, affiliate marketing — where a person advertises your brand or products in exchange for a commission — was a niche approach to digital marketing. However, this practice has become widespread in recent years, now a mainstream digital...
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Conversion rate optimization, or CRO, is the practice of increasing the number of people who perform a specific action on your website. A good rate means your digital marketing efforts are working. How do you achieve optimal CRO results? One way is...
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