David Carpenter
Have you ever read a piece of content on the web that was just a wall of words? If you’re like the majority of people, it wasn’t a fun experience, and you might even have abandoned the website to find something else.
Headings (h1 vs h2) are critical...
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When you work with your website daily, you may not notice if it’s becoming outdated or not functioning the way it should. But with more and more consumers going through search engines to locate the businesses they need, a strong web presence is...
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Conversion rate optimization can be one of the most challenging tasks in digital marketing. One of the reasons for this is that there is no magic formula that works for every audience and every page. And it’s also incredibly difficult to track how...
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