Results-Driven Digital Marketing Blog

What Are SEO-Friendly URLs and Why Should You Use Them?

When you decided to create a website for your business, you probably weren’t thinking about the structure of your URLs. But it’s important and not something you want to re-do months or years down the road.

A URL that has the right structure is clean...

6 Ways to Use Content Marketing to Boost Your Brand's Authority

Every business wants it. But, not everyone has it. Brand authority. It’s presented as a solution to many digital marketing challenges, and it’s also a worthy goal in itself.

But, you need the right content to build and sustain it. Here is what you...

What is Search Intent and Why Does It Matter for Your SEO Efforts?

If your business is looking to rank in Google, it needs to produce content that aligns with search intent. If you are optimizing for various search terms but not getting the results you expect from your inbound marketing efforts, the disconnect is...