David Carpenter
Creating a more customer-focused experience has become a top priority for digital marketers across industries in both B2C and B2B markets. Consumers are increasingly frustrated with brands that don’t tailor content toward their interests, making...
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If you’ve ever done keyword research for search engine optimization (SEO), you know that the process can be complex. Sure there are some obvious choices, but those might also be the most competitive. Once you have a long list of potential keywords...
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It’s a common practice for businesses to separate their digital marketing tactics to target various strategies such as organic or paid search. But creating these silos can be less efficient, waste time, and even cost you more money in ads and...
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