David Carpenter
When someone asks a question in Google or enters certain search terms, they might receive a special block of information meant to provide a quick answer. Called “featured snippets,” these summaries from top-ranked webpages can be a windfall for a...
Read More
Consumer behavior has evolved. People have much more control over the content with which they engage, and the media they use to make connections with brands. While consumers want simple, and instant, access to products and services, they want this...
Read More
Google has been placing greater emphasis on mobile and local search for several years running. In 2018, as part of the search engine’s 20th anniversary, Google decided to upgrade its Google Feed feature to improve search. Now called Google Discover,...
Read More
