Results-Driven Digital Marketing Blog

Search Engine Thinking: A Look inside Google's Featured Snippet

A common digital marketing goal is to rank #1 for a high-value search term that will bring in a lot of traffic and potential conversions. However, Google has thrown a wrench in some of the best-laid digital marketing plans and now has what is...

Google's Featured Snippet: What Every Digital Marketer Should Know

If your business wants to gain and keep the attention of the world’s largest search engine, it will have to master as many of Google’s features as possible. What’s super frustrating is that Google is constantly changing its features.

When consumers...

Conversion Rates Dropping? Here's Why

Your digital marketing campaign is meant to achieve one ultimate goal: to drive conversions. While it should be engaging and provide a valuable experience for visitors, it won’t do you much good if no one buys anything, so conversions are one of the...