David Carpenter
As consumers have more choices and have become increasingly impatient, companies are focusing more on improving and personalizing the buyer's journey. This journey begins at the awareness stage and culminates when a consumer makes the decision to...
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As communication channels have evolved, one of the goals has been to remove obstacles. The Pony Express served a purpose, but no one liked waiting days or longer for a response. So, the telegraph was invented, but those messages took forever to...
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If your business is only focusing on bottom-line results, those figures are likely to be disappointing. Whether you like it or not, times have changed. Today, more than 4.62 billion people are active on social media, and some conversations might...
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