Results-Driven Digital Marketing Blog

The Secret of Creating Buyer Personas: It's Trickier Than You Think

When marketing your business, it's extremely important to know who your audience is. You can't use the same messaging for every demographic, so understanding who is actually buying your product is essential to a successful marketing strategy.

The...

How Does Your Response Time Rate?

How long does it take you to respond to a customer or potential customer when they reach out to your business? Recent studies have shown that consumers expect to receive responses a lot more quickly than most businesses actually provide. For...

Digital Marketing with Video: It's Show Time!

2018 is the year of video.

But, wait. That sounds a bit familiar, doesn't it?

Well, that's because pretty much every recent year has been considered the "year of video." Because video is one of the most popular types of content and every business...