David Carpenter
Yes, internet marketing strategies are much less expensive than other marketing approaches. However, that doesn’t mean that mistakes aren’t costly. In fact, when it comes to running a pay-per-click (PPC) campaign, a single mistake can all but blow...
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Put yourself in your customer’s shoes. They’ve finally located a solution online. They arrive at your website and are interested in your offer. They click on your call-to-action (CTA) which sends them to your lead capture form. Except, your form is...
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When companies tout their customer-centric digital marketing approach, what exactly are they referring to? After all, aren’t all companies focused on their customers? Well, not exactly. While companies understand the importance of their customer...
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