David Carpenter
Far too many companies take their customers for granted. These are the enterprises that fail to wow their customers. They make the sale, they ship the product, they follow up, but they’re never able to build that all-important connection. They’re...
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Many companies have done away with the mindset of having separate marketing and sales funnels. Instead, they’ve turned to a single opportunity pipeline, one where sales and marketing work shoulder-to-shoulder to continually engage prospects as they...
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The world of digital marketing has claimed that email is dead for the past couple of years. Although this belief keeps getting recycled, the truth is email is very much alive. It just needs a couple of upgrades to grab the reader, to reinvent...
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