Should I Invest in Conversational Marketing and Chatbots?

In recent months, conversational marketing has been gracing social media pages, online courses, and webinars. With the market’s growing demand for quick omnichannel platforms, companies started looking for AI-powered chatbot and leadbot services. Companies like Drift have been paving the way for such marketing tools to elevate customer experiences, but are they for everybody?

Recent conversational marketing statistics share these figures:

• Nine out of ten consumers would like to use messaging to communicate with an organization.
• A staggering 71% of customers prefer speaking with brands in real-time.
• Facebook Messenger conversations achieve 30% better return on investment (ROI) than retargeting ads.

This article will discuss how conversational marketing and chatbot services help businesses boost leads, conversions, and sales. Keep reading to discover if such an investment is ideal for your company.

What Is Conversational Marketing?

Conversational marketing is a relatively new marketing branch that uses artificial intelligence (AR) to engage with customers online. Here are some applications of this approach:

• Chatbot and leadbot services
• Live customer support
• Email marketing

This strategy uses real-time conversations to move customers through marketing and sales funnels. While it’s a multifaceted technique, this article will focus on using chatbots.

What Is the Role of Chatbots in Conversational Marketing?

Chatbot products enable conversational marketing activities by integrating a piece of code onto a site. Through this process, organizations can use a live chat interface on their websites.

In most cases, free chatbot versions cannot elevate consumer experiences the way paid ones can. Below are some of the advantages of using top-quality chatbots for conversational marketing purposes.

• Offer solutions 24/7/365: In today’s modern world, consumers don’t adhere to nine-to-five settings. Whenever they want to get in touch with companies, they will do so immediately. It doesn’t matter if it’s two in the morning, the weekend, or a holiday.
• Elevate customer experiences: While conversational marketing is a new concept, there’s no denying how it addresses the needs of a customer-centric market. Chatbots enable organizations to provide clients with quick solutions right at their fingertips.
• Gain valuable consumer insight: There’s no better way to learn about your customers than by gathering data straight from the source. Through chatbots, you can speak directly with your existing and potential audiences.
• Personalize solutions: Once chatbots understand consumers, they can create custom experiences for various buyer personas. For instance, companies can develop different journeys for individuals who want to purchase items versus those asking about return policies.
• Shorten sales cycles: Marketers typically use forms to capture leads, which require reaching out to potential clients after a few days. By this time, people who inquired about your products or services may have lost their interest, or already purchased elsewhere. On the other hand, chatbots can immediately direct leads to qualified sales representatives. This quick process boosts conversion rates and sales.

Conversational Marketing Solutions

If you’re interested in conversational marketing and chatbots, you can try these two options:

• Conversational marketing platforms: These software solutions let organizations drive real-time conversations with customers conveniently. Whether you’re engaging with five or fifty clients, this technology can address each one.
• Chatbot platforms: These services enable companies to create and maintain chatbots for various messengers, including Facebook and Telegram.

The Future of Chatbots

With the way companies use chatbots nowadays, we feel they’re here to stay for a long time. As the need for continuous personalized experiences grows, so will chatbot and leadbot platforms.

Allow us to share the top three results from a survey from Digital Marketing Community on predicted use cases for chatbots:

• Top 1, 37%: Getting quick response during an emergency
• Top 2, 35%: Resolving a problem
• Top 3, 25%: Getting detailed explanations

We agree with these results, but we also think the role of conversational SMS marketing will be bigger and better for many organizations soon. Imagine taking your SMS strategy to the next level by sending personalized content that captures, engages, and moves audiences into action.

Now that the American mobile population has reached 97%, SMS might be the next game-changer.

Invest in Chatbots Now

At Connection Model, we have helped many clients launch their chatbot efforts. Our expert team has also produced a conversational marketing ebook to highlight how AI and chatbots transform businesses. Get in touch with us today if you want to learn more about using a chatbot for your marketing needs.

Connection Model is a Drift Certified Partner — one recently recognized as a Top 12 Agency Partner. This distinction certifies that we can help your company build playbooks to boost your leads, conversions, and sales in the shortest time possible.

Contact us now for a free evaluation. It’s time to dominate the digital world with effective conversational marketing strategies.