Whether you lean toward the content or sales side of digital marketing, staying updated on your industry is vital. What worked in 2018 and 2019 may not be as effective in the coming year.
Digital marketing conferences give you the opportunity to network with your peers. These events also deliver the latest news and tips that will help you provide the best customer experience and continue to please the search engines.
However, there are dozens if not hundreds of conferences to choose from each year, and not all have the same caliber or takeaways. Whatever your interests, here is a list of some of the top digital marketing conferences for 2020 to help you fill in your calendar for the new year.
Date: Feb. 19-21, 2020
Location: San Jose, CA
Sponsored by Search Engine Land, this conference brings together the top minds in SEM and SEO for some informative, fast-paced, Q&A packed action. There is an SEO bootcamp, Adwords training, SEM classes, and much more. Registration costs between $399-$2,795.
Date: Feb. 24-26, 2020
Location: Scottsdale, AZ
This event is sponsored by the B2B Marketing Exchange and is an excellent opportunity for B2B marketers and strategists to come together. Last year's speakers included representatives from 3M, Google, Siemens, and Oracle. There will be a lineup of over 100 speakers and 70 sessions. Registration costs between $895-1,495.
Date: Mar. 1-3, 2020
Location: San Diego, CA
This the "must-attend" conference each year for anyone tasked with social media marketing. Sponsored by the online publication Social Media Examiner, this conference brings together thousands of marketers to learn about the latest strategies for reaching consumers through social media platforms. Sessions are broken down by areas such as Facebook, Twitter, Instagram, Snapchat, video marketing, analytics, and content. Registration costs between $297-$1,697.
Date: Mar. 24-26, 2020
Location: Fort Lauderdale, FL
This three-day conference brings in SEO experts from around the world to discuss the latest in search, including best practices for SEO, content marketing, marketing automation, mobile, Adwords, and more. There will keynote speakers as well as breakout sessions. Registration costs between $399-$1,299.
Date: Mar. 29-Apr. 2, 2020
Location: Las Vegas, NV
This massive event aimed at marketers and advertising executives is sponsored by Adobe. It focuses on maximizing and managing the customer's digital experience through things like innovation and marketing automation. Some of the past keynotes include Adobe CEO Shantanu Narayen, Best Buy CEO Hubert Joly, and NFL quarterback Drew Brees. Registration costs between $200-$1,895.
Date: Apr. 15-17, 2020
Location: San Jose, CA
This is part of an international conference series meant for senior-level marketers, strategists, and data scientists. It focuses on marketing technology and promises to give attendees a greater understanding of how these tools can be used for operations and business growth. Brands that have attended in the past include HP, Best Buy, 3M, and Hallmark. Registration costs between $489-$999.
Date: Apr. 20-22, 2020
Location: Chicago, IL
If your business sells to other businesses, this conference is the perfect opportunity to get the latest insight into what is working to deliver the best user experience. Even organizers promise that you won't get any "fluff," but will instead receive content related to brands that are finding success with their online marketing strategies. Brands in attendance in the past include Dow, IBM, Amazon, Home Depot, and Toyota. Registration starts at $1,299, but there are discounts for group attendees.
Date: May 17-20, 2020
Location: Minneapolis, MN
Sponsored by Brain Traffic, this conference brings together thousands of people that want to perfect their content marketing strategies. It deals with topics such as content design, content architecture, content management, and creating in-house content efficiently. Registration costs from $895-$2,695.
Date: June 17-20, 2020
Location: Anaheim, CA
Video marketing is one of the top ways to reach online audiences today and boost engagement. You learn all about the best ways to do this at VidCon, a conference targeted to video marketers and social media influencers. Learn the latest in video marketing techniques and find out how social media and YouTube influencers do what they do best. Registration costs from $115-$650.
Date: July 6-8, 2020
Location: Seattle, WA
Sponsored by Moz, one of the top authorities on SEO and content, this annual conference focuses on the various ways your business can outperform its peers. Sessions will dive into topics such as SEO, content, analytics, social media, and user experience. Registration costs from $799-$1,299.
Date: Aug. 18-21, 2020
Location: Boston, MA
This massive conference takes place in Boston's Seaport area on its own campus each year. Sponsored by HubSpot, it is meant to connect and educate HubSpot users about the inbound marketing process. There were over 24,000 attendees last year, and the conference brings in talks from marketing gurus and celebrities, with endless opportunities to network. Registration costs from $149-$2,199.
Date: Oct. 13-16, 2020
Location: Cleveland, OH
This is one of the largest content marketing conferences each year. It is sponsored by the Content Marketing Institute and includes the annual Content Marketing Awards. There over 120 workshops and sessions that cover strategy, integration, analytics, and more. It is attended by over 4,000 marketers, and the numbers grow annually. Registration costs from $749-$2,499.
Digital marketers generally love learning more about their industry and finding ways to do things better. These 2020 conferences are the perfect opportunity for innovation and collaboration. However, you'll also need to take some action back at home.
Connection Model stays at the forefront of digital marketing trends so that it can provide cutting-edge solutions to its clients. We partner with clients through an objective approach to online marketing that produces results.
Contact us today to learn more about how we can help your business grow and achieve its goals.