When it comes to your social media marketing tool arsenal, you want to make sure you have the best of the best, the cream of the crop. You want the top tools that are going to help make implementing your strategy as seamless as possible.
Because new tools and features are always coming out in the digital marketing space, it's smart to regularly audit your arsenal of social media tools to see if there are any better options out there. The next time you're trying to decide which tools to use for your business, keep these in mind.
These are our recommended tools for use in your social media and digital marketing strategy.
1. Buffer
If you're creating weekly or even daily social media content, you don't want to be in charge of manually publishing those posts each time. While Facebook has its own scheduler within the platform, no other social media networks do.
This is where Buffer comes in. It allows you to connect all of your business (and personal if you want!) social media pages to your Buffer dashboard, create your content, and schedule them all at various times. Buffer also allows you to set up a queue of publishing times so that you don't have to manually schedule times with each post. Instead, you create your content, and simply click "Add to queue."
2. Canva
Every good digital marketing strategy includes great graphics. Canva is a great starting place for creating images and graphics to share on social media. They offer sizing templates for various platforms, icons, and designs from which to choose, and more.
The best part is they even have a mobile app for on-the-go designing. So if you forgot to create a graphic for a post, but you're not at your computer, you can still pull out your smartphone and throw something beautiful together.
3. Visme
Take your social media graphics just a little bit further with Visme. This graphic design software is intended to help create more in-depth designs, like infographics, presentations reports, and more. Infographics are an incredibly useful promotional tool and are a great way to share information visually. Creating these to share on visual platforms like Instagram and Pinterest can increase engagement with your audience.
4. BuzzSumo
This is one of the most popular search engine optimization (SEO) tools out there. It's a great option to add to your tool belt to help you find the best keywords for your business blog posts. BuzzSumo helps you to find the most shared content, gaining a better understanding of what your audience is sharing, and what they want to see from you.
5. Unsplash
Every business needs access to some quality stock photos to use within their social media graphics, blog post graphics, website design, and more. Unsplash is one of the best free stock photo resource libraries from which to choose.
6. Zapier
Although many marketing tools have worked together to create integrations amongst themselves, there aren't universal integrations through all available software. This is where tools like Zapier come into play. They're able to create integrations and help marketing tools to work together seamlessly when those native integrations aren't already available.
If you're looking for something to help streamline your processes between some of your marketing tech, Zapier is the perfect tool for you. You simply connect your two software, create the integration you're looking for, test the process, and you're good to go!
7. AdEspresso
If your business is running ads through Facebook, Instagram, or Google, you need to take advantage of this tool. It helps you take a look at your ad dashboards alongside your Google Analytics from your website stats to see in-depth and comprehensive information on ad campaign performance.
Where the native ad metrics can be confusing and not very user-friendly, AdEspresso helps to put together a report in a more understandable way. The software can also help improve overall ads for the company, making this a win-win.
8. Audiense
Having the ability to properly segment out your audience and hyper-focus your targeting is essential to a successful digital marketing strategy. But it's not always easy to do this on your own. This is where marketing tech Audiense comes into the picture.
This tool helps to break up an audience based on different interests, buying patterns, and other differentiators. It also helps to identify interests that are relevant to your business so that you can understand more about the people who like your brand or your industry.
9. Tailwind
Tailwind is another social media scheduler, except it focused entirely on Pinterest at its inception. Although it has since introduced Instagram scheduling onto its platform, it's still best for the Pinterest game. You're able to create a queue based on how many pins you want to save a day, schedule them out at various times, and then easily save pins using the Tailwind platform.
This is useful because it means you're still sending out pins throughout each day, even when you're not physically at your computer pinning. Success on Pinterest requires a lot of pinning, and this tool makes that automation extremely easy.
10. Quuu
If you struggle with curated content, Quuu is a great option for you to check out. It will automatically create and share curated content on your social channels so that you don't even need to worry about it. The tool syncs up perfectly with Buffer so that your curated content is simply added directly into your social content queue.
Not sure where to get started with your social media tool belt and overall management? That's why we're here! Contact us today to learn more about how we can help your business.
Written By: Doug Milnor
