Sure, you could just paste your website URL into your profile and call it a day, but since links within the Instagram platform are really limited, it's a good idea to be a bit more creative with your Instagram landing page. Links within statuses aren't clickable, and you can only provide a Swipe Up link in your Stories if your account has more than 10,000 followers. So an Instagram landing page is a great way to give visitors a better introduction to all of the things they can get from your business.
Here are a few tips for creating an Instagram landing page that generates clicks to your sales pages and lead opt-ins from your sign-up forms.
One of the most frustrating things marketers face with Instagram is the lack of linkability (for lack of a better, real word) within posts. If you want to promote a blog post, a service page, your contact page, or an opt-in page, it's not possible to link to it directly in a post.
Thankfully, Instagram has gotten much better with products, and business accounts can create a shop and link products directly to posts. However, for anything else, you still don't have the ability to create direct links.
This leads to many posts including a "Link in bio" tag at the end to let viewers know that they can find more of what they're looking for in the user's bio or profile. However, this also means that once a new photo has been shared with a new "Link in bio" caption, the link gets changed, and old photo captions are misleading.
This is why it's a good idea to include multiple links on your Instagram landing page. Creating a visually appealing page that leads to an opt-in offer, the blog content, a contact page, and anything else that is regularly shared helps ensure the bio link is always up-to-date and leads to relevant information.
Better yet, rather than linking to a contact page within your Instagram landing page, include a contact form at the bottom so that people can get in touch with you directly after clicking over to your site. Making things as easy for your customers and website visitors as possible is key to increasing conversions.
Instead of requiring people to take yet another action before they can get to a place to contact you, ending your page with a contact form is a great way to capture more form submissions and see fewer page bounces.
There are many apps that have been created for the sole purpose of allowing you to build an Instagram landing page with multiple links. They're free, extremely easy to use, and even track the number of clicks each one of your links has received.
Many of these aren't extremely customizable, so if you have the means, you should certainly design a full landing page, but if you need something quick and easy, test out how an app works for your Instagram landing page. Place the proper links to your blog, lead magnet, or contact page, and test out different names for each page to see if it affects link clicks.
Another downside to using an app is that you have to have a different website's domain name within your URL. If you create your own landing page or use a service like Leadpages, you're able to completely customize your link.
To let people know that it's specific to this platform, and they'll find information based on the content shared on your Instagram page, you should customize this link to something like yourwebsite.com/instagram. It won't simply be yourwebsite.com since you're leading them to a dedicated Instagram landing page.
If you do use an app or third-party landing page creation service, always be sure to stay in sync with your business's branding. This means you want to stay as close to the same fonts and colors as possible. This helps people to know when they're on a page that is owned by your business; they recognize your branding and feel comfortable knowing that your company has created this page.
Not only that, but it strengthens your overall brand. It helps with brand recognition, and is simply a good business and design practice. Grab your brand color hex codes and font names so that you can include them within your landing page design.
Don't waste time updating your Instagram bio link each time you share a new blog post. By creating a dedicated Instagram landing page that links straight to your blog with the latest post on top, you won't have to continuously change your link, causing old post captions to become outdated.
Creating an Instagram landing page allows you to create more content catered directly to your audience's needs. Instead of leading them straight to your homepage, you have a webpage that lets you add in more content and links to web pages that you've been talking about right on your Instagram page. Whether you're mentioning your "Link in bio" in your photo captions or in your Instagram Stories, your dedicated Instagram landing page has everything your audience is looking for.
To learn more about Instagram landing pages and how they can benefit your business and your digital marketing strategy, contact us. We'd love to talk about how you can use this strategy for your Instagram account.