David Carpenter
As the digital marketplace continues to evolve, businesses must be able to adapt to new changes in order to thrive. This is especially true in the realm of marketing and its ever-changing landscape. Efficient and effective marketing is difficult to...
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B2B marketing in the current environment can be challenging. Sure, there is plenty of data available to your business, but making sense of it and leveraging it at the right time requires a plan. At a minimum, you need to define buyer personas,...
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Creating a more customer-focused experience has become a top priority for digital marketers across industries in both B2C and B2B markets. Consumers are increasingly frustrated with brands that don’t tailor content toward their interests, making...
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