David Carpenter
Marketing needs to get back to its roots. Conversational marketing must become the new norm. Digital marketing teams must move beyond data-driven decisions and instead focus on a customer-centric, personalized and needs-based marketing model. It’s...
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Some digital marketing teams see chatbots as nothing more than a distraction for website visitors. However, there are other digital marketing teams that see chat via chatbots as a critical customer engagement tool, a lead generation strategy, a...
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