David Carpenter
Marketing automation tools have delivered a level of efficiency to inbound marketing that wasn’t possible just a few short years ago. But, applying the same solution to every lead no longer makes sense in today’s environment.
Now that the technology...
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What's better than a conversation with your customers or a potential lead? Conversation can teach you so much about your customers and your products. It helps you refine your offerings, and it helps your leads discover more about your products,...
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Customers want better service from your business. According to Forbes, "54 percent make purchasing decisions based on customer service; for 19 percent, it’s the single most important factor when deciding which companies to patronize."
Are your...
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