David Carpenter
"Are blog articles and downloadable content really that important to our online sales strategy?"
That's a question we get asked by just about every client. And it's a fair question as we watch the digital world rapidly changing from the "old days"...
Here's an excerpt and Infographic from a fascinating study that was done to test the response -- by 14 major brands -- to individual customer service messages via Twitter. I found it intriguing, and thought we'd share it here on our blog. -DC
