David Carpenter
Conversion rate optimization can be one of the most challenging tasks in digital marketing. One of the reasons for this is that there is no magic formula that works for every audience and every page. And it’s also incredibly difficult to track how...
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When your business has a website, it’s probably not going to remain static for long. Pages get deleted or moved from one domain to another, or you might decide to change the structure of your site. Handling these changes correctly is critical to...
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A 2016 Business Insider report discussing emerging technologies in business predicted that chatbots would be a dominant force in marketing by 2020. This prediction has proven accurate. But are companies using chatbots effectively enough to engage...
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